![]() ![]() ![]() "We know that with the right tools, finding a provider isn't a needle in a haystack situation. But it's not, and finding a doctor with the right experience, who really listens, makes you feel comfortable, and strives for connection can feel impossible," said Heather Berko, Head of Brand at Zocdoc. "Healthcare should be designed for patients. The ads all end in victory, as each patient finds a great provider – one who is well-qualified, engaged, caring, and understanding – after using Zocdoc tools, such as verified patient reviews and star ratings. The audience is connected with three familiar patient predicaments: experiencing anxiety about treatment preferences, feeling awkward describing intimate issues, and being choosy about a provider's attributes. Each of the three ads, titled Jinx, Dentist, and Butt, and directed by Max Sherman through Anonymous Content, spotlight a different, relatable situation through a patient's perspective. The campaign's creative focus is anchored in Zocdoc's mission, to give power to the patient. ![]()
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